You might be familiar with the term media kit already. This is often the document a brand will ask for when considering bloggers or online creators to partner with. In the blogger realm, a media kit typically highlights the key facts and statistics about your digital footprint.
Generally, a media kit is given to potential advertisers or brands that you want to collaborate with. However, when I really want to work with a brand I will often create a
A media kit is typically one or two pages and includes information on you, your blog and the numbers behind your reach and details on your demographic. I’ve included collaboration opportunities and have highlighted the past brands I have worked with on the back. Don’t forget, your contact information is key! Be sure to include not only links to your social media but
Should you include your rates? Everyone asks me that! Personally, I don’t. There are deals I do in exchange for product and there are deals I am paid for. For me, I negotiate rates on a case by case basis so wouldn’t want to include any pricing on mine. However, if you have a minimum – you might want to mention that to avoid wasting any time.
Don’t forget, this document could be the first impression of your brand. It’s not a bad idea to use photos, samples or testimonials in your media kit. Oh.. and take the time to brand it!
