I’ll be honest! I didn’t know if this inquiry was spam or if it was real until I saw which agency the inquiry came from. For over a decade, I’ve been driving a Ford Escape and those that know me, know that I love McDonalds coffee! I’m excited to share more details on my collaboration, what the vehicle has to offer and more details on the efforts that Ford Canada and McDonalds are doing to encourage us to reduce waste in every part of our lives. They’re doing some pretty neat stuff!
Millions of pounds of coffee chaff (the dried skin of the bean) come off naturally during the roasting process annually. Why waste that? Well, together both brands have developed a solution to use the dried skin of coffee beans into a durable material. This material can be used to reinforce headlamp housings, under hood components and other interior elements. How cool is that?
Let’s talk about the vehicle! The 2020 Ford Escape allows for five selectable drive modes that were designed to help improve the overall driving experience. These modes include: Normal, Eco, Slippery, Sport and Deep Snow/Sand. For the weekend, we used Eco!
Another really neat feature is the Rotary Gear Shift. I’m used to my standard gear shift but the rotary gear shifter doesn’t take up as much space. Aka, more space for that McDonald’s coffee. Plus, it was really easy to get used to this type of shift!
Overall the vehicle feels very spacious. My boyfriend and I picked up my bestie and her boyfriend and took them out for brunch at Evergreen Brick Words. We enjoyed a delicious meal at Cafe Belong and then toured around a bit. We had some good conversation about how brands are starting to “get it.” You can see the screen display below. This was touch screen and super easy to navigate. It was easy to type in the destination and have an interactive map right there! Again, a lot of cool features that I’m not used to with my 2011. Simple things, like the heated seats and heated steering wheel really made a difference in the overall driving experience, taking comfort to a whole new level.
By 2025, McDonald’s plans to source 100 percent of its guest packaging from renewable, recycled or certified sources. Likewise, Ford is looking at using recycled and renewable plastics in vehicles globally, with an increasing range of sustainable materials.
